A social care recruitment marketing campaign is being launched to assist construct the “very important workforce” as a sector chief stated she hoped extra males and youthful folks will think about such roles.
With greater than 150,000 vacancies in social care, the Authorities is hoping this yr’s marketing campaign sparks curiosity to assist deal with workers shortages.
The Made with Care marketing campaign is returning for a 3rd yr, with the Division of Well being and Social Care saying it resulted in round 244,000 candidates looking for a social care job on the web site after it launched final yr.
There have been round 152,000 vacancies in social care on any given day between April 2022 and March this yr, in line with the newest report from Expertise for Care, which is the strategic workforce growth and planning physique for grownup social care in England.
Oonagh Smyth, Expertise for Care chief government, stated the figures present {that a} “actually compelling story” have to be advised “about how rewarding a profession in social care could be”.
She added: “Particularly, we have to attempt to entice extra males and youthful folks, who’re under-represented within the workforce.
“We hope this new marketing campaign will assist to draw extra folks into very important care roles – and we’d encourage employers to make use of it to assist their native recruitment efforts.”
There are presently 152,000 alternatives to enhance folks’s lives, and I hope this marketing campaign will encourage folks to assume once more a few job in social care
Beverley Tarka, Adass president
The marketing campaign will run till the tip of March subsequent yr, showing on tv, radio and social media.
Beverley Tarka, president of the Affiliation of Administrators of Grownup Social Providers (Adass), stated: “There aren’t many roles the place you’ll be able to actually make a distinction to folks’s lives, however social care provides you the chance to try this day-after-day.
“From serving to folks to dwell independently, to participating of their communities and doing the issues that assist them to take pleasure in life no matter challenges they could face.
“I’ve labored in grownup social take care of greater than 30 years and day-after-day it feels an actual privilege to have such a optimistic affect for folks in my neighborhood.
“There are presently 152,000 alternatives to enhance folks’s lives, and I hope this marketing campaign will encourage folks to assume once more a few job in social care.”
Care minister Helen Whately stated: “Our care system is determined by devoted care employees who make a distinction to the lives of so many individuals in want of assist. This marketing campaign helps construct that very important workforce.
“I encourage anybody contemplating the subsequent step of their profession, whether or not simply beginning out or considering of their subsequent transfer, to go surfing and discover the wide selection of alternatives within the care sector.”
The division can be calling for all care suppliers to record their vacancies on the Division for Work and Pensions’ Discover a Job portal.
For extra data, go to www.adultsocialcare.co.uk
