NEW FIVE-YEAR PLAN
The Our SG Arts Plan was moulded by over 16,500 stakeholders. They weighed in on construct on efforts by the earlier roadmap in 2018, which aimed to develop the home arts scene however was derailed by the COVID-19 pandemic.
Native curiosity within the arts has grown, rising from 29 per cent in 2020 to 34 per cent in 2022, in line with NAC’s Inhabitants Survey on the Arts.
Launched on the Sands Expo And Conference Centre by Minister for Tradition, Group and Youth Edwin Tong on Tuesday (Sep 5), the roadmap contains the launch of a brand new portal.
Named Catch, the digital platform will enable patrons to browse and ebook cultural occasions in Singapore.
It was developed with the assistance of different arts organisations, together with the Esplanade, and in addition provides smaller arts teams an accessible platform to advertise their initiatives without spending a dime.
To offer them with even higher publicity, NAC will companion Mediacorp to construct up cross-industry connections.
“The partitions or the borders between arts and media are very porous. So the abilities transfer between the 2 sectors fairly freely,” Mediacorp’s chief buyer and company growth officer Angeline Poh advised CNA’s Singapore Tonight on Tuesday.
Different partnership initiatives embody the Hear65’s year-long I Play SG Music marketing campaign, a collaboration between NAC and SMRT Trains which can enable commuters to hearken to Singaporean music at practice and bus stations.